The fashion brand NÜ was first introduced in Denmark in 1997. Our dream was to create a world of sophisticated, edgy and feminine fashion with the strong and style-conscious woman in mind.

Our vision for NÜ’ has always remained clear: We want to create luxurious quality fashion that has a raw, feminine and sophisticated simplicity; we want to run a healthy company with happy employees; and we want to be socially responsible with a focus on ethical production and good working conditions.

NÜ quickly became a sought-after brand, with collections sold in leading fashion retailers throughout Europe, Canada, the US and Australia.