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BLAUMAX goes back to a Vienna fashion trading company, founded in 1978, that deals in a number of stores with retail of designer fashion, Neoclassic and jeans and sportswear for both men and women. 1988 emerged the first stores under the name BLAUMAX, carrying exclusively Jeans of prominent manufacturers. To satisfy fashion needs faster and better, the first self-developed Jeans were introduced in the following years under the brand name BLAUMAX.

Mid-90s, the jeans program was extended to tops, outdoor jackets and accessories for men and women. Very soon BLAUMAX branches offered only BLAUMAX products.

BLAUMAX is represented in Austria with 10 own stores. Since 2007 BLAUMAX products are in wholesale. Today there are 750 points of sale in Europe, Australia and South Africa.